A Croque McDo from France McDonald's Menu is customized to reflect consumer tastes in their respective countries. Restaurants in several countries, particularly in Asia, serve soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia, or Ebi (prawn) Burger in Singapore and Japan). McDonald's restaurants in China include fried buns and soybean milk on their breakfast menus.[53]
You can make changes to the menu ingredients em linha when you start an on-line or phone order; when ordering in a restaurant, simply ask the crew member to take out a specific ingredient.
McDonald’s aspires to be a welcoming and safe space for your entire family, both in restaurants and online.
The outlets will have a smaller real-estate footprint than regular McDonald's restaurants and are focused on selling coffees and other drinks to afternoon customers.[81]
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Since the late 1990s, McDonald's has attempted to replace employees with electronic kiosks which would perform actions such as taking orders and accepting money.
Some observers have suggested that the company should be given credit for increasing the standard of service in markets that it enters. A group of anthropologists in a study entitled Golden Arches East[184] looked at the impact McDonald's had on East Asia and Hong Kong, in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions.
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Ray Kroc joined the chain in 1954 and built it into a global franchise, making it the most successful fast food corporation in the world. The company owns all the land on which its restaurants are situated, which is valued at an estimated $16 to $18 billion.[citation needed] The company earns a significant portion of its revenue from rental payments from franchisees. These rent payments rose 26 percent, between 2010 and 2015, accounting for one-fifth of the company's total revenue at the end of the period.